Advancing skin health through expert assessment and personalised care.
20%
of children suffer with eczema.
43%
of patients with inflammatory skin diseases waited longer than the 18-week target for elective care in 2025.
£500
People with eczema spend ~£500 per year on emollients out of pocket.

Working for patients
We know that inflammatory skin disease is tough. You’ve told us that you don’t feel listened to and that it takes too long to find a treatment that works for you. We’re working to put you back in control and accelerate your journey.

Working for pharmacies
Pharmacies are the lifeblood of health in the community. They provide a range of vital services and are increasingly offering medical services to help people quickly access support for their conditions.

Working for clinicians
Clinicians provide us with health diagnoses, support and treatments to ensure our quality and quantity of life. We know that a lot of services that clinicians provide rely on expertise, which can be hard to access for many. Our technology allows enhanced remote care, and quantification of skin condition to help practitioners provide the best care to their patients.
Our Team
Amazing things start with a brilliant team and a shared vision

Michael Cricton
Co-Founder and commercial lead

Connor Bain
Co-Founder
Technical Lead

Sara Medina-Lombardero
Co-Founder
Engagement & Clinical lead

Colin Roberts
Commercial Champion